Today’s marketing teams rely on a broad range of IT platforms and tools in their daily operations: a PIM system to keep track of product information, a DAM system to store and manage pictures, videos, and other digital assets, a CMS to create and distribute marketing content to digital channels, etc.
However,74% of marketers say that they often struggle with creating marketing content. The two key pain points are
Challenging and time-consuming coordination across multiple departments and teams
Disconnected IT platforms and tools which force teams to manually copy and paste information from one system to another
Imagine being able to create a marketing brief, extract the relevant product information, access the right digital assets, create the content, and finally distribute it to all marketing channels in one, seamless flow.
With a master data-powered digital experience platform, you can!
In this webinar, you will learn about the single-platform solution that unifies PIM, DAM, and CMS capabilities and the many benefits of connected systems architecture in terms of increase in content production, workflow efficiency, team collaboration, and more. You will experience for yourself how quickly and easily marketing content is created and distributed, from original product master data to final landing page and Instagram post.
- Introduction to integrated PIM, DAM, and CMS platforms
- Live demo of marketing content creation and distribution
- Q&A session via live chat