In order to build brand recognition, organizations put together a consistent verbal and visual strategy for their products and business. However, issues develop when brand standards are not followed or a shared repository is not available to all those creating external messaging.
With CUE, all style guides, creative asset toolkits, and template libraries are centrally stored in the system and automatically serve as a foundation for every new marketing project. Different brand managers, writers, graphic designers, and even external partners can all work from the same pool of brand elements to make sure that branding is consistent across channels and markets.
The goal of brand awareness is consumers and businesses knowing your brand’s features, reputation, values, and more. Organizations achieve brand awareness by creating informative content and sharing it across multiple channels and in multiple forms.
CUE lets you share content across channels in a native format with just a few clicks. Content creation in CUE is based on independent content elements, which can be combined, shuffled around, and replaced as needed. From a social post to a newsletter, messaging is adapted to fit each specific channel. The result is a consistent omnichannel marketing experience that delivers maximum impact and promotes brand awareness.